News Highlights

What's Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?
May 20, 2009 - It´s easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some basic definitions are provided below. A short example is also provided hopefully to help make the terms more clear to the reader.

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T&A Communications was among the first PR agencies to set up shop in Vietnam. Now, powered by 60 full time managers and staff, and after 10 years working diligently and intensively to manage, and help to manage, some top international brands in the Vietnam market, T&A has become the leading choice for strategic brand communications programs.

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