Why T&A

Getting into a newly developing market like Vietnam is certainly challenging for most corporations. A new, unfamiliar playing field and a host of regulations may baffle the foreign investor coming into the Vietnam market for the very first time. Moreover, doing public relations in Vietnam requires unique capabilities to not only promote your product but also own a significant “mindshare” among Vietnamese consumers and other stakeholders.

T&A offers you the best solutions for your communications needs. As your “Partners in Communications”, we capitalize on our strengths described below to ensure that our clients benefit from our expertise and capabilities,  establishing a stronger brand image and reputation among their key stakeholders.

• Knowledge of the market like no other:
  

  We take pride in being the first and longest-operating public relations and marketing communications agency in the Vietnam market today. Having pioneered in public relations since 1995, we have a vast repository of cutting-edge insights from our experience with various industries and products. Our methodology for obtaining information about our client’s target market is a combination of simple business intelligence (such as desk research and one-on-one interviews), intricate consumer attitude, image surveys and perception studies.

• Our team and our passion for excellence in client services:
  

  We developed our team to be seasoned and honed client-service consultants, creative designers and super editorial writers. We thrive on a culture of innovation and change, always mindful of the fact that BIG IDEAS come from fertile minds that are encouraged and given room to grow.

• Expertise on brand building and brand reputation management:
  

  Our consultants are steeped in the culture of “brand-building” and brand communications. Our company believes that to succeed in Vietnam, your brand must be heard, recognized and patronized. Supporting this philosophy requires mastery of communications tools and multi-disciplinary specialist skills. We utilize brand-building techniques such as brand audits and brand perception studies to help enhance and effectively establish a bond between a brand and its stakeholders. Other tools of the trade that we specialize in include media research and analysis, message development, market entry and business intelligence, issue and crisis communications management, activation PR and online marketing  communications.

• Thinking in the round – a holistic view of communications and brand promotions:
  

  We believe that the approach to brand-building is not monopolized by just one communications discipline. That is why we at T&A firmly believe that ALL possible opportunities to promote a client’s products and services have to be explored. Therefore, we have continuously applied all aspects of communications – PR, advertising, direct marketing, activation, event management, and online communications in publicizing products and services.

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