Behavior Change Communications and Social Marketing

We are proud to be one of the few strategic communication agencies that practice social marketing - and do it with our true desire.  We have set out to change behaviors with effective and smart communication strategies, while strictly following behavior change communication process. Our social marketing activities focus on sustainable behavior change result, emphasizing the development of an effective behavior change message which fits the right target audience and is supported by outstanding creative designs.

Our project experience is diverse: from safe sex behavior within HIV/AIDS prevention efforts, work safety practices, to other social issue research. We also emphasize capacity building for partners and stakeholders, supporting their implementation of communication activities. In our social marketing strategies, a wide range of communication tools are employed from above the line channels such as TV, radio, newspapers, magazines, outdoor billboards … to below the line actions like activation events, leaflets, peer group education and online digital.

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