Media Relations

Dealing with the media in Vietnam entails more than basic diplomacy. It is usually a matter of knowing and understanding their preferences for news, their habits, and sometimes their quirks.

T&A leads the way in professionally liaising with the local media. With over a decade of understanding and communicating with the Vietnamese media, we can assure you that your product’s or service’s key messages can be adequately communicated to your target audience and key stakeholders.

Additionally, our access to internationally recognized global PR networks allows us to coordinate with an astounding array of major international and regional media agencies to communicate and disseminate your news.

Some of our Media Relations services include:

• Writing and Editorial Services:
  

  On a regular basis, we write news releases, media backgrounders, bylined articles and press statements to deliver client messages to the media. We also manage speech and presentation writing for industry conferences and public speaking events.

• Media pitching:
  

  We develop and proactively pitch stories to targeted media agencies with the goal of maximizing the media coverage for our clients. The media sectors with which we have collaborated include financial, business, social, broadcast, telcom, technology, banking, sporting, online and printing media. One goal of ours is to adhere to a media relationship building process, which ensures that we approach journalist only with newsworthy story opportunities targeted to their audience. We manage media relationships with the goal of presenting our clients as thoughtful leaders within their respective businesses.

• Key Message Development and Spokesperson Training:
  

  Working closely with the client, we develop clear, consistent messages that can be delivered to a variety of audiences. We provide media training to spokespeople to ensure messages are articulated clearly and delivered to the media succinctly. Our training program ensures executives are prepared for a variety of media types and interview scenarios, which include real-time simulations.

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