Crisis management

As Vietnam’s information society and media landscape continues to evolve, there are more opportunities for companies to be seen and heard, but also more risks once an unexpected issue arises.  Bad news travels fast; and a crisis, be it caused by an internal or external factor, can easily demolish a good brand that took years to establish.

At T&A, we understand that preparedness and timely action is vital to crisis management. Our strategies are based on careful analysis of the situation to find the most effective tools to prevent or counter the threats, or recover the brand’s reputation.  The tools range from stakeholder mapping and media monitoring to media relations, government and public relations, media statements, hotlines, perception audits and training workshops. We are committed to upholding high professional and ethical standards in our practices to ensure the brand is well represented to the public at all times.

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