Management

 

Lai Tien Manh

Deputy Director - Director of Business Intelligence

Manh joined T&A in 2005 and becomes a Strategic Communications Consultant of the organization. Establishing and leading the Business Intelligent Unit (BIU), Manh committed his expertise in Research and Brand/marketing to bring a wider service range to customers.

Holding Master of Business in Marketing from Victoria University of Technology and with many years experiences in Brand and Marketing, Manh is the think-tank who provide Strategic Brand Communication Strategy and Research services for customers. His consulting experiences diversified to various fields of business, from fast-moving consumer goods, industry, real estate, service to technology or finance and banking. Manh has been involved in developing communication strategies for businesses like California Wow, SCG, Amway, APC, POSCO, Komatsu, Sovico or Military Bank. With a deep knowledge of Brand communications, Manh always brings the most effective communication solution to clients.
Mank also lead the Strategic Behavior Change Communications (SBCC) team to work in different BCC projects. The team has implemented series of project for non benefit organizations such as ILO, AP, GCF or FHI, help changing behaviors of people concerning work safety, HIV prevention or capacity building for private sector. His research and analytical  expertise always help getting the key insights for decision making in every projects he involved in.
Prior to working with T&A, Manh was a key marketer for some of the largest international corporations like Coca-Cola and Shell Royal Dutch.
Manh’s personal goal is to commit his expertise in helping organizations , businesses and individuals realizing their owned goals.

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